Creating a better grip with Pushup Chalk x Trnd

Pushup Chalk and Shaylee Williams reinvent gym chalk shopping, dramatically boosting conversion rates

Shaylee Williams and Pushup Chalk: 13% conversion in the first 24 hours

The Pushup Chalk Difference

At Pushup Chalk, our goal is simple: enhance the gym experience with the perfect chalk solution. Working with athletes like Shaylee Williams, we’ve gone beyond creating products – we’ve shaped a seamless buying experience, letting athletes concentrate on their performance without distractions.”

– Anthony Whalen, CEO & Founder

The results

Conversion rates soared

30+

orders in 24 hours

13%

conversion for the first drop

11.59%

overall clickthrough conversion rate over two weeks

Strength meets relatability: the influencer connection

Pushup Chalk isn’t just about a product; it’s about enhancing the gym routine.

Partnering with influencers like Shaylee Williams brings a personal touch for Pushup Chalk’s brand; connecting the products with real workout experiences, and showing how it fits into daily gym life.

As a dedicated Crossfit athlete, Shaylee’s instagram channel is workout-focused yet hilarious and relatable. It’s just what you need to get inspiration for a 5 am workout.

Curated by Shaylee:
Chalk dirty to me

Shaylee’s Trnd storefront is more than a collection of links or discounts; it’s her endorsement of what works best in the gym.

Her personal experience as a busy mom and as an athlete is right there shared in the drop description. When her followers purchase the chalk through Shaylee’s link, it feels like they’re buying it directly from her. And it shows. The day she shared the drop, the conversions went through the roof.

In Shaylee’s words: connecting with followers

Working with Pushup Chalk and Trnd has been awesome. Trnd lets me share products I use and believe in. It’s about offering my followers a seamless experience getting something that truly adds value to their workouts.”