How Atreyu took new customer acquisition to the next level
Atreyu
A performance footwear brand designed, tested, and based out of Austin, TX USA.
As the new trainer brand on the block, building trust is hard. We decided to work with running influencers to raise Atreyu’s profile — introducing Trnd took our results to the next level. With Trnd, the purchase experience is personalized by the athlete and our customers can buy in one click without leaving social. The results speak for themselves. 91% of the purchases through Trnd were new customers, and a meaningful reduction in the cost to acquire a new customer.”
– Michael Krajicek, Atreyu
Inspiring action
Mike used influencer marketing to build Atreyu connection with runners training for their next big running goal. Mike chose Trnd because customers can buy their trainers in a single click while watching their favorite athletes run.
Quick campaign set up
Mike adds products to Trnd, selects a time period and discount, then adds Jeff, a marathon coach, to set up his storefront. Trnd simplifies influencer management and reduces the resources needed to run a campaign.
One storefront
Jeff’s audience is inspired by him, his style and his content. Jeff being able to personalize his store increases trust and conversion.
One link
It doesn’t matter where Jeff’s audience is, his social storefront is instantly accessible across all social channels with a single link.
One click to purchase
Customers today are easily distracted. Simplifying the purchase to a single click makes buying easy for customers.
#LessClicksMoreConversion
The Results
91% new customers purchasing and a significant reduction in the cost of acquiring each new customer — wow!
91%
new customers
(of people who purchased)
30%
purchased
(of people who viewed
his storefront)
2.85%
conversion
20%
story views
(of total audience)
reduction in cost of acquisition
(compared to other channels)
15%
storefront clicks
(of the viewers)
