What is a QR Code?
QR codes, or Quick Response codes, are a type of barcode that can be scanned using a smartphone camera. These codes can store various types of information, such as URLs, product details, or promotional offers, and provide a quick way to access this information by simply scanning the code.
Why Use QR Codes in Trnd?
Imagine the opportunities to promote or upsell your products in addition to social channels. QR codes offer a seamless way to bridge the gap between in-person interactions and online purchases. Here are some scenarios where QR codes can enhance your sales strategy:
- In-Person Recommendations: Estheticians or dermatologists can bring up a QR code with a drop in Trnd after an appointment to suggest recommended products to clients. This QR code can be presented directly to the client during the appointment or sent in a follow-up text message, making it easy for clients to purchase the recommended products instantly.
- Limited Inventory Stores: Stores that carry a limited number of SKUs might lose sales if certain products are not available. To avoid this, stores can offer additional product options by scanning a QR code linked to a Trnd drop for a specific brand or product category. This QR code can provide access to a broader selection of products through a seamless mobile checkout, still driving attribution to the store or consultant. This approach expands sales opportunities and offers an endless aisle experience, allowing customers to purchase products not physically available in the store.
- Fitness and Wellness Venues: Distributing products through athletic clubs, yoga studios, or retreats where customers can experience the product on-site and benefit from seamless purchase and home delivery without the need for excessive inventory.
Use Case Scenario
A brand wants to enable customers to easily buy products and check out on their mobile devices outside of social channels. QR codes can facilitate this by providing a direct link to the product’s purchase page, making the process quick and convenient.
How to Use QR Codes with Trnd
Here are practical ways to use QR codes with your Trnd drops:
- Print on Posters: Display QR codes on posters in physical locations to drive traffic to your online store.
- Print on Stickers: Attach QR codes to products or promotional materials for easy access.
- Keep Readily Available in the Trnd App: Ensure your QR codes are easily accessible within the Trnd app for quick sharing.
- Save to Mobile Device: Screenshot frequently used QR codes and keep them in a file or photos on your mobile phone for on-the-go sharing.
Creating a QR Code for a Drop in Trnd
Follow these simple steps to generate a QR code for your Trnd drops:
- Select the QR Code Option: Navigate to the drop you want to create a QR code for and select the "QR Code" option.
- Access the "Drop QR Code" Screen: This will display a large version of the QR code with three options:some text
- Copy: Copies the QR code to your clipboard, allowing you to paste it anywhere.
- Download (Web Only): Downloads a PNG file of the QR code to your desktop for easy access and printing.
- Share (Mobile Only): Opens the native iOS share sheet, enabling you to send a copy of the QR code through any available sharing options on your device.
QR codes are a powerful tool to enhance your promotional strategy strategy, whether it’s replacing social promotions or adding on to social channels - providing a seamless bridge between offline and online interactions. By integrating QR codes with your Trnd drops, you can offer a more convenient and engaging shopping experience for your customers, driving sales and increasing engagement.
